Cross-Funnel Intelligence

Definition

The capability set that lets insights from one stage of the revenue funnel flow to and improve the others — SDR learns from closed-won/closed-lost; marketing learns from sales outcomes; CS feedback shapes product and sales. The practical deliverable of the global-maximum vision.

Related decisions

• DEC-016 — Marketing connectors as the lightweight first proof of cross-funnel value
• DEC-019 — Validate cross-funnel intelligence on human workflows first

Sources

• offsite-2026-04-14 — established as the core thesis
• vision-2026-04-15 — sharpened with marketing connectors as the entry point
• atera-2026-04-19 — externally validated as Rachel’s #1 unsolved CS pain

Related entities

• saar-arbel — driving the human-workflow validation track
• rachel-rembrandt — surfaced the only-downward info-flow problem at Atera (“info flows from sales→onboarding→CS but never back up”)

Related concepts

• global-maximum — the long-term vision
• brain-layer — the technical mechanism
• marketing-connectors — the first concrete artifact (DEC-016)
• campaign-analysis — early manifestation
• self-learning-loop — within-funnel version; cross-funnel is the broader case