Marketing Connectors (second vector)
Definition
Lightweight data connectors (Google Ads, Facebook Ads source attribution) that feed cross-funnel context into Harmony’s SDR conversations. NOT a standalone marketing agent product. The minimum viable “second vector” needed to demonstrate cross-funnel-intelligence without overextending the team.
This was a strategic refinement from the offsite’s broader “two parallel tracks” framing, driven by nadav-greenberg’s capacity challenge in the Vision session (14 engineers, 5-month window).
Related decisions
- DEC-016 — Second vector = lightweight marketing data connectors (NOT a full marketing agent)
Sources
- vision-2026-04-15 — the decision was made here
Related entities
- tomer-friedman, niv — co-owners (AI-017)
- nadav-greenberg — pressure that drove the “lightweight” scope
Related concepts
- cross-funnel-intelligence — what the connectors prove
- global-maximum — the long-term version of this thesis
- wedge-strategy — second vector during wedge phase
- connector-architecture — the technical pattern
Open questions
- OQ-011 — When does the connector evolve into a full marketing agent? Currently undecided.