Language Strategy

Whether Harmony should pursue non-English languages (Spanish, Arabic, Hebrew) as a competitive differentiation strategy — where competitors like wonderfull are weaker. Quality requires significant investment per language.

Position (as of 2026-04-15)

• Acknowledged valuable, not day-one priority
• Best-in-class English first
• Selective language expansion later

Sources

• vision-2026-04-15 — debated as part of wedge-strategy decisions

Related entities

• wonderfull — competitor pursuing non-English markets

Related concepts

• wedge-strategy — language is a vector of differentiation considered alongside SDR + brain layer
• touch-onboarding — non-English markets may need different onboarding (~1 month per language vs ~2 days for English)

Open questions

• OQ-013 — Pursue non-English as differentiation? Currently no.